Every Product Decision Is A UX Decision

Because Even The Smallest Of Decisions Can Affect The User Experience

When Apple decided to remove the “time remaining” estimate with their macOS 10.12.2 update, the reasoning behind this product decision (accurate or not) affected not just how users perceived this MacBook “Pro” fix, but Apple itself.

Do You Have A Responsive Onboarding Page?

Partially Onboarded Is Not Fully Onboarded

If your business relies on acquiring new customers, visitors or income … please … please verify that your website's signup process is built on a responsive framework that seamlessly adjusts between desktop and mobile views.