UX Matters — it just does. Too many large websites and brands fail to understand that UX lives beyond the screen.
So don’t expect people to read content that seems neither easily scannable nor relevant for them, therefore long text blocks, unnecessary instructions, promotional writing and “smalltalk” should be avoided on the web.
Google and Facebook no likey the idea …
that would require broadband providers and websites to obtain users’ opt-in consent before they use Web browsing history and application usage history for advertising and other purposes or before they share that information with other entities.