UX Matters — it just does. Too many large websites and brands fail to understand that UX lives beyond the screen.
So don’t expect people to read content that seems neither easily scannable nor relevant for them, therefore long text blocks, unnecessary instructions, promotional writing and “smalltalk” should be avoided on the web.
Google and Facebook fight opt-in consent
Google and Facebook no likey the idea …
that would require broadband providers and websites to obtain users’ opt-in consent before they use Web browsing history and application usage history for advertising and other purposes or before they share that information with other entities.
The ad tech world is cancerous to the web. Rather than being a successful path for publishers and businesses to monetize their business models, ad tech has alienated end-users while earning a stigma equivalent to cancer.
