UX Matters — it just does. Too many large websites and brands fail to understand that UX lives beyond the screen.


About Those Twitter 280 Character Metrics

There were lots of pretty metric charts released in the official Twitter blogs that spin a good tale on why increasing the tweet count to 280 characters is no big deal.

These are the questions a good product manager would ask though:

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Twitter Going To 280 Characters Bad For UX

So don’t expect people to read content that seems neither easily scannable nor relevant for them, therefore long text blocks, unnecessary instructions, promotional writing and “smalltalk” should be avoided on the web.

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Ad Tech is Cancer

Stop Supporting It

The ad tech world is cancerous to the web. Rather than being a successful path for publishers and businesses to monetize their business models, ad tech has alienated end-users while earning a stigma equivalent to cancer.

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