For Poor Quality
Frankly some women’s bodies just don’t actually work for it. ~ Chip Wilson, Lululemon on it’s Yoga pants problem.
Instead of discouraging folks from using your product, it’s usually better to fix your quality issues.
Oh, their bodies work fine, but some mouths just don’t work with PR.
[Update]:Chip Wilson apologizes (kind of): I’m sad
We’re Not In That Business
Perhaps most important, our business does not depend on collecting personal data. We have no interest in amassing personal information about our customers. We protect personal conversations by providing end-to-end encryption over iMessage and FaceTime. We do not store location data, Maps searches, or Siri requests in any identifiable form.
I guess when you have the right business, it ’s much easier to write this kind of excellent PR response.
Good job, Apple!