We’re Not In That Business
Perhaps most important, our business does not depend on collecting personal data. We have no interest in amassing personal information about our customers. We protect personal conversations by providing end-to-end encryption over iMessage and FaceTime. We do not store location data, Maps searches, or Siri requests in any identifiable form.
I guess when you have the right business, it ’s much easier to write this kind of excellent PR response.
Good job, Apple!