Facebook & Google
they now make up 63 percent of all digital advertising , and accounted for 74 percent of this market’s growth in 2017, according to eMarketer. Together they form a tight digital advertising duopoly, showing no signs of abating.
Google and Facebook also use your data as input for increasingly sophisticated AI algorithms that put you in a filter bubble — an alternate digital universe that controls what you see in their products, based on what their algorithms think you are most likely to click on.
These echo chambers distort people’s reality, creating a myriad of unintended consequences such as increasing societal polarization. On their unending march to profit from more and more personal information, Google and Facebook have shown little regard for all the negative consequences of their runaway algorithms.