UX, It’s Common Sense
Don’t Make Them Think Please don’t force me to wonder “How?” or ask “Why?” when I visit your site.
Done Is Better Than Perfect Is The Perfect Excuse
An Excuse To Go Home Early It’s called the “hacker way”, it’s cited often by developers, it’s a Facebook mantra, it’s overdone. It’s the perfect excuse to go home early.
Making It Fantastic
But the one thing we do, which I think no one else does, is integrate hardware, software, and services in such a way that most consumers begin to not differentiate anymore. They just care that the experience is fantastic.Tim Cook