Go With A Poet of Experience
To be a poet at twenty is to be twenty: to be a poet at forty is to be a poet.
Today’s quote applies to any business in search of a social media sherpa to help guide their brand around crevasses filled with social media campaigns gone terribly wrong.
Hire a social media sherpa who survives with an uncanny ability to identify the traps and bugs of the various social media platforms out there while never glancing away from your brand message and the importance of a solid user experience.
Solutions that spring from the experience earned through many tempests in many sized teapots can not be purchased at discount – not when your brand experience is your bread-and-butter.
I’m still a poet of sorts when it comes to design and social strategy – not twenty, but a social media survivor who’s earned enough gravitas to bring levity to most situations with the right action when things heat up.
Don’t fall for the hype of those who say they are in touch with today’s market but who can’t even handle the simple journey around a tree.