Just For The Ads
So Facebook will begin using all of those Like buttons appearing on the websites we visit for Ad Targeting.
No clicks necessary.
(can you hear my sigh?)
Starting next month, the millions of Facebook “Like” and “Share” buttons that publishers have added to their pages and mobile apps will start funneling data on people’s Web browsing habits into the company’s ad targeting systems. After the change, the types of sites you visit could be used to tune ads shown to you inside Facebook’s social networking service, its photo-sharing service Instagram, and websites that use Facebook’s ad exchange.
Stay informed. Read the detailed MIT Technology Review article.