Don’t Keep All Your Eggs In One Basket
If you own a Facebook business Page, then this latest change should concern you.
News Feed FYI: Balancing Content from Friends and Pages | Facebook Media
What Others Are Saying
Posts from friends will carry even more weight than posts from pages in the latest update to Facebook’s News Feed algorithm, and stories about friends liking or commenting on posts will be de-emphasized. Product manager Max Eulenstein and user-experience researcher Lauren Scissors detailed three changes to the social network’s News Feed algorithm in a Newsroom post, stressing that the moves were made in response to feedback from users.
News Feed Change: Posts From Facebook Friends Trump Page Posts | SocialTimesThe shift may not be so popular in some quarters. It could choke traffic to publishers and other Facebook pages, Facebook acknowledged. In some cases, “post reach and referral traffic could potentially decline,” says Facebook.
Facebook tweaks News Feed to favor friendsAs competition for limited attention grows, brands have to either work harder to make truly entertaining content people want to see in their feed, or be forced to buy ads to boost their reach. Facebook has little choice. If it prioritizes brands over friends, people won’t keep coming back to the News Feed, and soon there won’t be an audience for anyone.
Facebook News Feed Reprioritizes Your Real Friends Above Pages | TechCrunch
The Short Of It
“As competition for limited attention grows, brands have to either work harder to make truly entertaining content people want to see in their feed, or be forced to buy ads to boost their reach.”
The Really Short Version
DIVERSIFY.
My Take
Don’t rely exclusively on Facebook for your social media reach.
It’s important that any social media strategy embraces a variety of social media platforms to reduce the risks involved in change. Although many brands may not like Facebook’s new algorithms because they will likely mean even further reduced brand reach, there are other options. Facebook is not the only game in town.
Contact TeazMedia to explore what options will work for your business. We know the landscape and keep a constant pulse on user experience and audience.
