Twitter, Facebook, Google and all things social. Today’s brand presence depends on it.
Facebook is making significant changes to its news feed algorithm in an effort to prioritize “meaningful” person-to-person interactions among friends and family over posts from Facebook pages. These updates will result in fewer public posts from pages and fewer videos in the news feed.
Tweetbot is the main reason that I still use Twitter at all these days. It just seems that bluebird management is a little weak when it comes to UX. Even the data they disclosed to support the change to 280 character tweets is flawed or measuring the wrong things—that’s a different (hopefully future) blog post though.
So don’t expect people to read content that seems neither easily scannable nor relevant for them, therefore long text blocks, unnecessary instructions, promotional writing and “smalltalk” should be avoided on the web.