There were lots of pretty metric charts released in the official Twitter blogs that spin a good tale on why increasing the tweet count to 280 characters is no big deal.
These are the questions a good product manager would ask though:
Tweetbot is the main reason that I still use Twitter at all these days. It just seems that bluebird management is a little weak when it comes to UX. Even the data they disclosed to support the change to 280 character tweets is flawed or measuring the wrong things—that’s a different (hopefully future) blog post though.
So don’t expect people to read content that seems neither easily scannable nor relevant for them, therefore long text blocks, unnecessary instructions, promotional writing and “smalltalk” should be avoided on the web.
