It's not just the text you see. Copywriting is one component and arguably the most important. However, there are other crucial things that the person who publishes your blog should…
Blogging is our part of the conversation. It’s often a response to listening or reading items that we want to share. For a business, it is part of your SEO strategy. Mostly, it is how others hear our story.
Paragraphs help writers to order and organise their thoughts, give the reader 'rest points' as they work through the text and provide us entry and exit points into documents – shortcuts for navigating around text. On the web, a smaller paragraph is best.