And The Filter Bubble
Facebook has been at the center of fake news stories and the resulting negative PR because its entire business model depends on and supports ad tech.
Ad money relies on views and clicks. So the more Facebook users “Like”, react and engage with content in the news feed, the more data gets fed into Facebook’s algorithms which are designed to put “engaging” posts and content in front of users. In other words, a filter bubble is naturally created to feed users with content that they believe in or support. Biases, prejudices and fake news get thrown into the mix if the algos think you’ll engage with it.